Why it is impossible to rent a car right now | MarketingwithAnoy

Peer-to-peer car sharing platforms are – though clichéd – just like Airbnb for cars. But unlike Airbnb, which is currently valued at $ 78.8 billion, car sharing has not yet picked up speed – despite cars getting stuck. inactive 96 percent of the time. But now, with old-fashioned rentals expensive and hard to get hold of, car sharing can finally have its moment.

Xavier Collins, vice president of Truo, says convenience is another benefit of going peer-to-peer, where many people can find a car a short walk away instead of at a rental spot on the outskirts of town. That convenience is fine if you’re already in a city, but what about people flying in on vacation? HiyaCar is currently focusing on local renters rather than tourists, and says support for holidaymakers will hopefully be added this year, but the other two companies are targeting flyers. Getaround is working to get parking spaces for its cars at transportation hubs; in France, for example, it has dedicated locations near railway stations.

Truo takes it a step further. Cars are delivered directly to the arrival zone at airports, where the owner either meets tenants with the keys or leaves the vehicle in the airport car park, where it is unlocked via the app.

Apps like Truo, Getaround and HiyaCar have the same benefits as Airbnb and other so-called sharing economy platforms: They own nothing. “The cars on the platforms do not belong to the company,” said Even Heggernes, vice president of Getaround Europe. “The lack of cars that occurs everywhere is not something that really affects us.”

But that does not mean that these platforms have enough vehicles – in the UK, HiyaCar has 2,000 cars for its 150,000 registered users. Truo has 3,000 in the UK, while in the US it’s Getaround have 160,000. Sharing platforms rely on individuals letting strangers drive in their car, which requires trust as well as effort to keep vehicles clean, filled with gasoline and otherwise ready for renters. It’s a challenging question, though Heggernes, whose job focuses on encouraging drivers to sign up, says supply has risen due to the cost-of-living crisis, where people are looking for ways to make extra money.

HiyaCar has one solution to the continuing shortage of supply: Fill the system with its own vehicles. With 150,000 registered users, HiyaCar has only 2,000 cars, of which 350 are part of their car club system. They are not owned by HiyaCar, but by car manufacturers, who are guaranteed a minimum income, and the goal is to fill cars where there is not yet enough supply, what the company calls the “cold start problem”.

“We have a lot of demand, but not enough cars,” says Rob Lamour, co-founder of HiyaCar. “You can’t just launch into an area and suddenly have lots of cars that people can rent; it takes time to build up. ” Car clubs have also been set up in areas without enough vehicles in general, such as central London, where public transport may reduce car ownership, but the demand for ad hoc rental remains high.

But traditional car rental companies do not sit back and let upstarts disrupt their market. Even before the pandemic were rental companies lobbying for tighter regulation of the peer-to-peer market, requires tighter vehicle controls and restrictions for drop-off zones at airports.

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