The Kindbody TC-1 – Marketingwithanoy

It tells of our maturity as a society that infertility is a concept rarely approached with anything but clumsiness and insecurity.

The ability to have children is an integral part of our society, but when faced with infertility, support systems can be scarce, fertility services can leave patients feeling adrift, mental health care is rare, patient education is terrible and the cost is veiled; the list goes on and on.

Fear, uncertainty and doubt reign in the reproductive health field, and there’s no question that one person or company can do something about it.

friendlinesshowever tries. The women behind this startup know firsthand how harrowing the journey to fertility can be, and they’ve put together a platform that confronts and addresses the issues.

The startup’s clinics are modern and inviting, the doctors eschew traditional white coats to meet their patients face to face, it makes mental health plans for each patient, the website is clean, informative, and actually has clear pricing so patients can plans for expenses. Kindbody’s desks even sports rounded corners in an effort to remove hierarchy from care.

The company is attacking the fertility market from many angles, but the focus is clear: making the patient feel recognized, cared for and at ease. And that approach has paid off: The company has raised $154.7 million to date and its operations are thriving across its U.S. facilities.

Kindbody’s rating comfortably gives it unicorn status, but in terms of fertility, the company can really be a unicorn.

Marketingwithanoy’s writer and analyst for this TC-1 is: Rae Witte† She has written extensively on technology, business and culture for publications such as Marketingwithanoy, as well as the Wall Street Journal, Vogue Business and our sister publication, Engadget. The main editor of this package was: Ram Iyerthe series editors were Henry Pickavet and Alex Wilhelmthe copy editor was Richard Dal Porto and original illustrations were created by Nigel Sussman

Kindbody had no say in the content of this analysis and was not given prior access to it. Witte has no financial ties to Kindbody or any other conflict of interest to disclose.

The Kindbody TC-1 consists of three main articles of 8,200 words and a reading time of approximately 30 minutes. This is what it says on the couch:

We always repeat the TC-1 format. If you have any questions, comments, or ideas, email Marketingwithanoy+ Editor-in-Chief Alex Wilhelm at

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