Massive Facebook poll shows climate investors have more influence on public opinion than you think – Marketingwithanoy

Investors are used use their acumen and financial strength to find companies that could disrupt the markets. But it turns out that their views and investments can also distort public opinion.

A large-scale survey of Facebook users around the world shows that a large group of people are not convinced that climate change is a result of human activities, nor is it caused by natural changes. (The first, of course, is the correct answer.) Those people in the middle may be influenced by climate technology investors through their investments and public views, said Anthony Leiserowitz, director of the Yale Program for Climate Change Communications.

“Those climate-conscious investors and business leaders and so on play a vital role, not only in communicating with their own tribe, which is important of course, but also with the larger community, with the larger market, to help them understand why they’re doing this. investments,” Leiserowitz said.

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