Is Elon Musk Undervaluing Twitter in His Unsolicited Offer? – Marketingwithanoy

Good morning from the west coast! Today is Marketingwithanoy: Early Stage, which means I have to prepare for my sessions at the last minute. But instead, we’re going to talk about Elon Musk, who made an unsolicited offer on Twitter that, of course, is taking technology and business media by storm.

Our own Romain Dillet has Marketingwithanoy’s first notes on this if you want a news feed. Twitter has responded, I must say, by saying it will investigate the offer.

What I want to know, and somewhat quickly, is if the price offered makes damn sense. So let’s find out. We need to know how fast Twitter is growing, how strong its user base is and how it has traded recently. We will also consider Twitter’s current efforts to increase shareholder value.

Musk is offering $54.20 a share for 100% of Twitter, a deal worth $43.4 billion. Too low? Let’s find out.

How’s Twitter going?

It might surprise you, but pretty good.

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