Crypto gaming is growing, but can it reach people outside of the web3 world? – Marketingwithanoy

Last year was great for the play-to-earn game scene, which goes hand in hand with the crypto world, but as the games get more advanced and give users more opportunities, what’s next for the industry?

It may be building out the gaming experience or creating new openings for non-crypto native players to enter the space, but there are a range of opportunities and challenges for builders and gamers alike.

“The goal is to bring the traditional web 2.0 gaming masses to web3,” Alex Paley, co-founder of Solana-based blockchain gaming studio Faraway, told Marketingwithanoy. “You only do that by removing as many artificial barriers as possible.”

According to a Q1 2022 report by DappRadar and Blockchain Game Alliance, the blockchain gaming industry has grown 2,000% in the past year. sector throughout 2021, showing a significant acceleration in the money flowing into this space.

While the web3 gaming world is known for its play-to-earn economies, a number of crypto gaming studios offer free-to-play options for new users who want to experiment but may not want to commit completely.

About 10 years ago, at the height of the free-to-play era of mobile gaming, the market for free games was huge. From Angry Birds to Candy Crush, there were countless ways for non-gamers (and seasoned gamers) to pick up their phones, download an app, and play in minutes.

Candy Crush has been around for 10 years in both a free and premium fashion, in turn generating billions in total revenue and more than $1 billion in revenue in 2020 alone, according to a report by Business of Apps.

“That was the beauty of free-to-play; it really expanded the audience of people who can try your game, and it’s just as important to do that in web3,” Paley said.

Now, some crypto games are considering the free-to-play model as a way to help new gamers enter the often closed crypto gaming market, which is known for having a play-to-earn model.

“We see a great future for web3 gaming, and in many ways I see the introduction of blockchain to gaming as transformative as free-to-play gaming was to mobile,” said Phil Sanderson, managing director and co-founder of Griffin gaming. to Marketingwithanoy.

But there must be more accessible games through easier onboarding for the non-crypto-native audience, and the fun factor will ultimately determine their success, Sanderson noted.

Last month, Axie Infinity launched the Origin version of the game, which allows people to try it out and get up to three free characters known as Axies without paying for them.

“I think having free starter Axies is an important moment for NFTs because people can fall in love with the IP and the universe and try it out and see if it’s for them before making huge economic decisions,” Jeff” Jiho” Zirlin, Axie Infinity co-founder, previously told Marketingwithanoy.

To expand the web3 gaming world, these blockchain-based games need to prove to players that their games are fun and then figure out a way to get them to work and contribute to the economy by playing the game, Paley said. .

And the most important thing is to create something fun aside from the financial incentives that crypto play-to-earn games provide.

“The first priority is to make sure we make a fun product,” said Michael Wagner, creator of Star Atlas. “It doesn’t matter how good the financial incentives are. Our focus is on building a cool, high-quality experience that will attract people. Of course we also have the financial incentives, but that’s just an improvement in the gameplay.”

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