Cash is fun – as an option – Marketingwithanoy

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When I recently visited London, I found it difficult to spend even one pound in cash: cashless transactions were more than encouraged – they were often required. However, cash payments are still a reality for US cannabis dispensaries and in emerging countries. But are we ready for the end of the money? Let’s investigate. — Anna

Forced to pay with pin, or forced to pay in cash?

There is no doubt that the COVID-19 pandemic has made it less common for people to use cash to pay for their everyday purchases.

For reasons of hygiene and social distancing measures, merchants who used to frown when allowing customers to pay small amounts with the card are now encouraging contactless transactions. And with many outdoor activities simply out of the question, cash was hoarded more often than it was spent.

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