At Facebook, it has always been about growth | MarketingwithAnoy

Michael Calore: He’s the naughtiest bird.

Lauren Goode: He’s … Don ‘t do it, Emmanuel. Do not!

Alex Heath: Do not!

Lauren Goode: I love it.

Alex Heath: However, I just posted my BeReal.

Lauren Goode: Oh, did you do that? Oh, amazing. OK cool. Mike, what’s your recommendation, BeReal about it.

Michael Calore: Like Shirin, I also dislike reading books on technology in my spare time. However, I read an excellent book on technology in my spare time while I was away. I took vacation and read this on my vacation. It is called Whole Earth: The Many Lives of Stewart Brandand it is gradually New York Times technology journalist, John Markoff. So Stewart Brand is like a hippie guy, he was around the San Francisco Bay Area in the 60s. He was a happy prankster, but then he started hanging out with Stanford people and went a lot up in technology.

He is the founder of The entire Earth catalog, which was a bit like a blog on tap that talked about all the tools you needed to live off the earth. And if you were into a homestead or condominium, it had a lot of resources for that kind of activity. He later started The Well, which was one of the first large informal communities on the Internet. Now he works with The Long Now Foundation. So he lives this, such a life in Forrest Gump style, where he has jumped around from community to community, all very important and very influential over the years.

But he has not been as celebrated as a technology pioneer because he is in a way adjacent to the great celebrated technology pioneers. So his life is really fascinating and his experience is really fascinating. And it’s like the first great kind of book that’s been written about him. There is also a documentary that is not related. It’s also about Stewart Brand. It premiered last year, I think it’s going to hit theaters and will be streamed later this year. So if you’re interested in this guy, he’s in his 80s now and he’s still alive and active on social media. We have interviewed him a few times recently in WIRED. He was involved when WIRED was founded. So he has kind of seen a connection to our release. Although, I would say I do not know him, full disclosure. So yeah, great book, check it out, The Whole Earth: Many Lives by Stewart Brand by John Markoff.

Lauren Goode: There was also a particularly unflattering review of the book that was published recently, right?

Michael Calore: It was there, yes.

Lauren Goode: Yes.

Michael Calore: A lot of criticism of the book is that Stewart Brand is not that interesting because he’s the guy next to the important person. I would argue that it is false. Besides, the book is just really good. So if you like biographies of people who are interesting, then you will like this one.

Lauren Goode: So you give it your wholehearted recommendation.

Michael Calore: I do. Here is a-

Lauren Goode: It was a stretch.

Michael Calore: Yes. That was it really. Here is a picture of my whole heart.

Lauren Goode: Thank you.

Michael Calore: Okay. This is our show. Shirin and Alex, thank you for joining us.

Alex Heath: Thanks for having us.

Shirin Ghaffary: Thanks for having us, yes.

Michael Calore: You can find all six seasons of Land of the Giants on or maybe the same app you use to listen to this podcast, you can find it there. The sixth season premiered last week and new episodes will continue to roll out the rest of the summer. Thank you all for listening. If you have feedback, you can find us all on Twitter. Just check out the notes for the show. Our producer is Boone Ashworth. Goodbye and we’ll be back next week.

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