Apple’s Butterfly Keyboard Fiasco leads to a $ 50 million settlement | MarketingwithAnoy

Apple has decided a class action lawsuit over the controversial butterfly keyboards found in some MacBook models and agreed to pay $ 50 million to customers affected by the unreliable writing surface.

The case claimed that Apple was aware of potential problems with their keyboards, but sold devices that still use the keyboards. The settlement has not yet been approved by a judge, but once that is the case, customers who purchased MacBooks with butterfly keyboards in seven U.S. states between 2015 and 2019 will be eligible for payouts between $ 50 and $ 395.

Typing error positive

Apple’s butterfly keyboards used a super-thin switch, the mechanism under each key that detects a keystroke. The company debuted with the Butterfly Keyboard in 2015 on the fourth generation MacBook. When he reviewed the WIRED laptop, David Pierce gave it an 8/10 rating, calling it “the future of computers.” (Forgive us, we did not know what it would be.)

The butterfly keys were almost flush with the body of the laptop and had very little travel when you pressed them. Their compact size helped Apple shave a few millimeters from the depths of their MacBooks. Unfortunately, the ultra-thin design also meant that the keys tended to break or just did not type properly. Anything as small as a few pieces of dust can get under the keys and render them unusable.

The switch to butterfly keys was a design decision that came on top of former Apple design chief Jony Ives’ tenure as the company’s design philosophy kept slim and sleek beauty above all else. (Sometimes even functionality.) Apple made a number of bold, controversial moves with its MacBooks around this time. It removed many of the gates, requiring many users to resort to lugging dongles around. The fourth generation MacBook also introduced Apple’s touch bar, a feature that has mostly been reviled despite offering some useful features. accessibility features.

Still, it was the butterfly keyboards that aroused the most zeal. Complaints about the picky keyboards immediately began to roll in. The keys almost went out twice as fast as on Apple’s previous laptops. And getting a broken key fixed was a headache. Even minor repairs could have required the entire keyboard to be replaced, costs customers hundreds of dollars for the service. Apple was hit by two class action in same month in 2018. The company was not willing to just abandon the design, and changed the keyboards on its 2018 Mac models to include a diaphragm under the keys that would prevent some of the dust from penetrating. Finally, Apple offered extended free repairs for MacBooks with damaged butterfly keys.

Finally, after nearly five years of costly repairs, technical adjustments, and probably countless furious swings of MacBooks across the rooms, Apple dropped its annoying butterfly keyboards. It was one of about three good things that happened in 2020. Since then, Apple seems to have reigned in its aesthetic ambitions, and finally returned to computer buildings that actually make sense to a majority of users.

But $ 50 million is a big change for Apple. In 2020, Apple agreed to a $ 500 million settlement in a class action lawsuit after admitting that it had deliberately slowed down older iPhones and another $ 113 million settlement later the same year for the same number. Once the money for the butterfly suit has been handed out, each person involved in the class action lawsuit stands to receive a payout. The estimated maximum is $ 50 if you replaced keyboards, $ 125 if you replaced one keyboard, or $ 395 if you replaced multiple keyboards.

Whether it’s $ 50 million or $ 500 million, Apple has not acknowledged any wrongdoing. (The company also did not respond to a request for comment.)

Owners of eligible MacBooks who have purchased their computers in California, Florida, Illinois, Michigan, New Jersey, New York or Washington, DC will be able to claim their compensation once the settlement is approved.

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