All I’ve worn this summer are technical pants | MarketingwithAnoy

Among outdoor people, calling someone a “dirtbag” can be a term of endearment. These people value climbing, surfing, or some other niche outdoor pursuit above all else. They live in vans and live on peanut butter. They show up to the mountain bike and proceed to destroy you on your full suspension while pedaling at a blistering single speed. They carry a full-sized Weber grill to the campsite on their back while you struggle under the weight of your little pocket stove. But dirtbags deserve respect because they’re proof that having a lot of money and the best gear doesn’t make you stronger, faster, or tougher than anyone else.

To be perfectly clear, I’m not a dirtbag. I’m the person standing at a popular track puzzling over a ridiculously expensive satellite messenger. I’m the one who inflates the full air mattress inside our king-size stand-up tent or insists that I need a sleeping bag poncho so I’m not cold while we’re standing around a fire. But I like it pretend to be a dirtbag—or at least to not be painfully obvious that I’m wearing $1,000 full body in 50 degree weather when everyone else is fine in flannel. That’s why I only wore it this summer Ripton’s technical problems.

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The original outdoor clothing

Photo: Ripton & Co.

The first time I went backpacking, the people I was with made fun of me relentlessly for wearing blue jeans instead of lightweight, quick-drying, moisture-wicking nylon hiking pants. It is true that modern textile science has created garments that are much more comfortable, safer and easier to wear than ever before. However, given theirs origin storyit’s funny how jeans are generally not considered appropriate outdoor wear these days.

In 1871, tailor Jacob Davis of Reno, Nevada wanted to make pants that could withstand the rigors of miners. He came up with the idea of ​​pants that were reinforced with strategically placed studs. He partnered with Levi Strauss, a San Francisco dry goods merchant, to file a patent for reinforced pants.

Levi’s pants were made of canvas and were hugely popular. But it wasn’t until 1890 that Strauss started making trousers out of denim, and that’s when they really took off for people who didn’t have a blue-collar job. In the 1960s and 70s, blue jeans were mostly associated with casual wear. When I was a teenager, it wasn’t considered completely insane for people to spend more than $100 on premium denim. On pants! Which you couldn’t even wear while working on your claim.

If Levi Strauss could make his pants today, they might look like Riptons. My pair is the basic V4 blue steel with a cut edge. They look exactly like regular jots, but they’re made from an almost imperceptibly lighter and stretchy denim hybrid fabric. My regular size 25 is stretchy enough to wear a pair of padded underwear while cycling.

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