After going to sun, I felt the joy of sudden abundance | MarketingwithAnoy

But when I talked to other people who had put solar on their roofs, most had the exact same epiphany I had: They realized they had a lot more juice than they expected. And it had the same emotional effect – from feeling guilty and weird to being mad as hell.

Consider the case of Christopher Coleman. A digital artist who teaches at the University of Denver uses enormous amounts of power—sometimes running a computer full-tilt for a day and a half to render a single piece of digital art. “That really burning the GPU. My computer runs 24/7,” he says. If he depended solely on greenhouse gas-producing sources, he would feel nervous about these energy demands. But his household solar system is so productive that it covers his entire expense.

“We are much more relaxed and comfortable,” he says.

I polled my Twitter followers and asked if having solar panels in homes had changed anyone’s relationship with their energy use. The majority said it had given them a similar thrill of exuberance – and many joked about blasting the air conditioner without a second thought.

“We have these 90 degree days now and I walk in and the house is cool and I smile and say ‘I don’t care,'” said Sandy Glatt, another Denver resident.

Many also told me that they are shifting their energy use to daytime so they can use all those photons themselves instead of handing them off to the grid (where unfortunately we are often ripped off by our utilities who buy our electricity at a cheap price and sell it back for more expensive use). So they charge Teslas and run all their big appliances during the day and install electric water heaters to generate a full day’s worth of hot water while the sun shines.

Solar installers typically find that after a household gets panels, “their energy consumption goes up,” says Charlies Collier, a solar installation project manager at Imperial Solar.

Given all the political barriers renewable energy faces, it might seem odd to talk about theirs emotional impact.

But emotions drive politics. That’s why some renewable energy advocates are now trying to argue – as loudly as possible – that a world powered entirely by renewable energy would be an affluence of fast, sporty cars and comfortable homes.

“It’s the agenda of abundance,” says Griffith. IN Electrifyhe argues that a massive deployment of solar, wind and storage mechanisms (including millions of electric cars, doubling as batteries) would make renewable energy reliable while being much cheaper than what we now pay for fossil fuel-generated electricity.

He’s already seen a glimpse of it in his native Australia, where 30 percent of houses have solar power and the arrays cost barely a quarter of what I paid for mine. Things could be just as cheap here in the U.S., Griffith notes, if cities cut red tape (mostly zoning and building codes) and states reformed their rules about liability and grid connection. The price barriers in the US are not labor or materials: “It’s about regulations,” he says. “That could change quickly if people wanted it.”

We should. Because take it from me: It is funny.

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